Friday, February 19, 2010

Chapter: MTV

MTV, it began broadcasting August 1, 1981. It's initial purpose was to play music videos that were guided by on-air hosts called VJs. (Interesting name.) It was devoted entirely to music, something like a mainstream where fans could listen to their favorite music, watch interviews of recording artists and even hear what other fans thought of the music. But, now nearing 3 decades of being on-air, MTV has evolved into a pop culture & reality TV bowl of turd. Even the logo has been changed. They dropped "Music Television" completely and the M even appears to be shorter. Tina Exarhos, a spokesperson for MTV's marketing team, explained the change to "The New York Daily News": "If you watch the channel, you've seen that it's definitely going in a new direction. We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time." Sigh. I'm losing my MTV.

I mean, it's still great and all, and it still shows music and stuff, but "Teen Mom"? Really? Or "Is She Really Going Out With Him?", "Date My Mom" ? Get outta my face, c'mon. I used to love just watching music videos, or just leaving the channel on and letting the music soothe my soul. But now? I feel like my IQ decreases as soon as I put the channel on. These shows are so unnecessary, and worse, stupid! Over the years MTV has morphed into a channel that is less focused on it's original intention. It's now focused on targeting a certain teen/young adult audience, and ditching it's roots to giving the audience what the network believes they want. What a shame. Way to follow the crowd MTV.

"The MTV brand, to me, stands for such an irreverent groundbreaking brand, and unfortunately I feel a little underwhelmed when I look at this," Hamish McLennan, global chairman-CEO of advertising powerhouse Young & Rubicam, told Ad Age. With shows like "Jersey Shore", MTV is farting out celebrities overnight. And it's clear that people are more swayed by a show like this, rather than old-school music video blocks like "120 Minutes".
Let's retrogress and take a look at MTV back then...

MTV's first promo featuring public domain images of the Apollo 11 moon landing.

Let's get back to music MTV.


But, I'm not gonna hate, I do love me some ABDC. (STATIC NOYZE!!)



Tuesday, February 16, 2010

Chapter: Street Art




Out of the many street artists there are, I'd have to say Banksy is one of my favorites. Although the mystery is no more because his identity has already been revealed as Robert Gunningham, and he's a regular middle class guy, that shouldn't matter. It shouldn't really be about the artist or the person, but about the artwork. I just like the art. People get lost in their passion without being aware. They fall in love with the paint, the frames and all the other materials that contribute to art, actually not even. It isn't so much a materialistic problem, but a conceptual problem. They develop a love for the work they do, which by no means is bad, not at all, but they lose their true passion. Their inspiration. That inspiration or that light led them to want to show others what they see. Everyone uses different instruments. Whether it be a musical instrument, paint, a pencil, a pen, keyboard or even our own bodies. The ulterior purpose, is to show what we see, to express ourselves. And unfortunately a lot of people get lost in that. They become to into themselves, their personalities, and into their reputations. I'm not saying that having a passion for something is bad. What I'm saying is that we tend to forget what stimulated that passion, and if that happens, is the passion really a passion? See me?

But hey, not everything needs a reason behind it. That'd be a little boring. Besides, passions can simply be for a love of doing something, or would that be love? I'm not really sure. But I do love me some doodling and other random trinkets to life.


" The thing I hate most about advertising is that it attracts all the bright, creative, and ambitious young people, leaving us mainly with the slow, self-obsessed to become artists. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little. " Banksy.

Monday, February 15, 2010

Chapter: Peace?


Peace coalition poster ad. Gets you thinking.

Sunday, February 14, 2010

Chapter: Valentine's Day

Happy Valentine's Day.
Such a hallmark holiday. It's sweet and all, but what's the big fuss? It's not even that serious. It's cute to be with you're other half and just spend the day together and all the lovey doveyness, but why wait for February 14th to come along to do so? We're not forced to do anything special on this day, it's voluntary. If it's true love, there should be several days in the year where we express our love for the other, which I'm sure there are, but I mean, it's so expected on Valentine's Day. You know? When the expression is added with the element of surprise, the level of sweetness sky rockets. But that's just me. There's nothiing wrong with being a little cliché every now and then, I don't mind it. ;]

Wednesday, February 10, 2010

Chapter: Womp

I hate feeling useless. Not that I want to do everything, but when you want to do one specific thing, and every effort you make towards helping is as significant as loosing an ounce. It's improvement, but not that big of a deal.

Chapter: Leave


I am being followed by this ache,
lulls me to sleep and is there as I wake,
kisses me goodnight, and greets me when day brakes.
If I could only see you, speak to you,
I'd tell you I'm not a toy, I don't want to be your host,
I feel you, but you come and go and are as tangible as a ghost,
And you make me tired, tired of living,
tired of tears, tired of decorating this life with lies
saying I'm happy, when in reality,
every smile is a cry.
A cry out to see who not only looks, but sees,
who sees my pain and grieves,
who cares to ask, but it isn't a need,
because they could tell simply by the way I breathe.
Leave me, please.
I never asked for you to come and for you to settle in me.
To clandestinely create a home in me,
To flourish with the tears you see.
You were never welcome,
so please, just leave.